Label: loans , personal loans , quote , refinance
Credible is an online marketplace that provides borrowers with competitive, personalized loan offers from multiple, vetted lenders in real time.
Conversion Point: Closed loan event (no-real time tracking – event is outside of Credible’s marketplace; reports to be sent by advertiser on a daily basis to upload conversions)
Pixel fires earlier in the funnel on qualified lead event (good quality indicator)
Traffic Allowed: Content / Incent
Traffic Restrictions: No adult.
– Personalized rates from up to 10 vetted lenders in 2 minutes
– More lenders equals broader options- Pick the loan option that best fits your personal needs
– APR: 3.99%-35.99%
– Loan Term: 24-84 months
– Loan Amount: up to $100,000
Blog with articles focused on Personal Loans
– When a user completes the personal loan prequalifcation form, their results on Credible will display all eligible options and amounts. 1) Options for amount requested, 2) Options for amount more than requested & 3) Options for less than the amount requested.
– Once the user selects one of the prequalified rates, they will be redirected to complete an application on our partner lender’s site, which will result in a hard credit inquiry. The lender will then contact the user with the results of this inquiry (typically within 2 business days) and ask for any additional documents needed before presenting the final disclosures and disbursing the loan directly to the user’s bank account after all disclosures have been signed (disbursement can take up to 2 weeks but also typically happens within 2 business days).
Demographic targeting: People looking for Credit Card Refi/Debt Consolidation and Home Improvement
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