Category: Loans

Label: refinance , refinancing , student loan refinancing

Description:

Splash Financial offers a refinancing opportunity to college graduates with options that can help lower monthly payments or maximize lifetime savings to pay loans back faster.

Pixel fires on Closed Loan

KPIs:

20%~ from click to Check My Rate Submission

25%~ from Check My Rate Submission to Application Submit

Traffic Allowed: Content / Influencer Marketing only

Geo: US

Demographic targeting:

Income: $42k+, FICO Score: 660+, Monthly DTI below 45%

Common Fields: Healthcare, Law, Engineering, Financial Services

Age: Typically 22-40 y/o (some loan refinancing for parents with kids who have finished school as well)

Talking points:

– Make any day payday