Category: Social Media
TikTok is THE destination for mobile videos. On TikTok, short-form videos are exciting, spontaneous, and genuine. Whether you’re a sports fanatic, a pet enthusiast, or just looking for a laugh, there’s something for everyone on TikTok. All you have to do is watch, engage with what you like, skip what you don’t, and you’ll find an endless stream of short videos that feel personalized just for you. From your morning coffee to your afternoon errands, TikTok has the videos that are guaranteed to make your day.
Pixel fires upon Install:
KPI: CTIT >= 30s, day 1 retention rate >= 35%
All creatives need to be checked and approved by client before going live
Traffic restrictions: No rebrokering, no incent traffic, no adult, push notification, no pup-up/pop-under or other similar traffic promotions, no users under 18 years old, nothing religion/politics/military related, no fraud
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Media source which meets any one of the following standards might have payment deduection:
1. CTIT <30s 2. Day 1 retention rate <35% 3. Installs identified as fraudulent by Appsflyer 4. Installs identified as fraudulent by internal tool - No Rebrokering. - No Adult Traffic. - No Incent Traffic. - No Push Notification Traffic. - No Pop-up/Pop-under or other similar traffic promotions. - No users under 18 years old. - Nothing religion/politics/military related. - Only background music provided by client can be used on any video creative. - All creatives need to be checked and approved by client before they are online.